Toby Schindelbeck owns and operates Nutrishop Coeur d’Alene, along with his wife of 18 years, Lisa. Toby began his fitness journey in 1997, when he decided to get serious about losing fat. After putting together his own supplement, workout and meal program, he lost 40 pounds and 6 inches in his waist in only four months.
Toby became a personal trainer and started working at a local GNC in the fall of 1997. In March of 1998, Toby bought the Max Muscle Sports Nutrition store in Riverside, California. He became the youngest franchise owner in Max Muscle history at the age of 20, and was the No. 1 store out of 180 for the next 3 years straight.
After marrying Lisa in 2000, they opened a gym called Accelerated Results next to their flagship Max Muscle store, and over the next five years they opened four more Max Muscle locations in the Riverside area.
In 2006, tired of the traffic and crowds in Southern California, they sold their Riverside locations and moved north to Chico, California, where they opened a Nutrishop Sports Nutrition store in January of 2007. They built that store into the No. 1 Nutrishop out of 145 for the next three years. They opened a second Chico location in 2010, and sold both locations in 2013 to move to beautiful Coeur d’Alene. Their Coeur d’Alene Nutrishop is currently the No. 2 store out of over 230 locations.
Toby’s passion for helping others is why he loves what he does.
“My Oma (grandma) had Type 2 diabetes for most of her adult life, and complications from the disease eventually killed her. She had diabetic necropathy in her foot for eight years, glaucoma that required five laser eye surgeries, and eventually was put on dialysis. Her diabetic nutritionist told her she needed more potassium and fiber, so he recommended eating bananas and cereal! That would obviously cause a blood sugar spike, so his answer was ‘just take a couple extra IU’s of insulin.’ This just made her much worse.
“I was just getting into nutrition near the end of her life, and as I learned more about endocrinology, I knew that I could have helped her beat that disease, or at least improved her quality of life. Type 2 diabetes can be controlled, and I have helped many of my clients reduce or eliminate their need for diabetes medication through proper meal planning and supplementation.”
To him, fitness isn’t just about gaining muscle or losing fat; it is also about improving the quality of his clients’ lives.
“At a certain point, it becomes less about how you look and more about your quality of life and health. Being able to enjoy your kids and grandkids, being active and enjoying everything God has blessed us with. If I can help someone reduce the amount of medication they are on, have more energy to spend with their family, and generally improve the quality of my clients’ lives, then I am happy. I see my job as my ministry, and using the gifts that God gave me to help others.”
Toby has competed in three bodybuilding competitions, placing fourth in two contests and second in one (with the huge help of Lisa’s cooking!). He also holds the California state record for deadlift in the drug-tested WABDL powerlifting league, with a deadlift of 602.5 in the 242-pound weight class.
Toby has also held numerous personal training and nutrition certifications, including as an International Sports Sciences Association personal trainer, Dave Palumbo’s S.M.A.R.T. certified trainer/nutritionist, and currently holds an International Fitness Association Sports Nutritionist Certification.
When he isn’t working at the shop, Toby loves to enjoy North Idaho’s beauty from the bow of his fishing boat. He also loves to hike Tubbs Hill and take long walks with Lisa and their two pups, Jagermeister and Ellie.