We love spreading the word about our amazing Transformation Challenge partner-sponsors!
Up today: Elements Massage!
Elements is offering a 90-minute massage to our first-place finisher, and a 60-minute massage to second place — THANK YOU, friends!
We really can’t overstate how much it means when you support locally owned businesses. Every dollar you spend here stays right here in the CDA area – help support our community!
Our women’s winner of the Spring Challenge is Brandi Lish! Brandi lost 19 pounds of fat and 7.6 percent body fat, and she gained .8 pounds of muscle!
Brandi’s fitness journey began when she met Lisa from Nutrishop out in the community, and the two started talking fitness and supplements. Brandi has Crohn’s disease, which comes with a lot of stomach irritation, and Lisa encouraged her to look into products she could take and a diet that would work for her. Once Brandi learned about the challenge, she thought it sounded like a great opportunity, and came in to meet Carly and DJ to get going! With her husband Cody also doing the challenge alongside her, they were ready to go.
“We got the lowdown of how it all works, and we’ve done other diets and challenges, and they were hard to stick to,” Brandi said. “This seemed like one we could make into a lifestyle and keep it, so we signed up and started it and really enjoyed it. The meal prepping wasn’t overbearing – it was doable.”
Brandi and Cody came into Nutrishop once a week to keep themselves accountable, and Brandi in particular wanted to see if she needed to change anything.
“Carly and Lisa were awesome and supportive, and at one point during the challenge about halfway through my weight was creeping up and I wasn’t feeling the best,” she said. “They switched my diet up a little bit and I was back on the track of losing weight.
“They pointed out I was in the lead, and that really kept me motivated and wanting to continue on,” Brandi said. “I love my pizza and desserts and everything, but they kept me on track!”
Brandi did face her challenges – Cody recently graduated from college, and with that came a big party. Brandi asked us, “Can I have cake?” Carly put it to her this way: “Brandi – is $1,100 worth of prizes worth a piece of cake?”
“They really helped me keep myself focused,” said Brandi, who complemented her diet with training at Peak several days a week. She switched her workout schedule to the mornings, having never been a morning person, and found she loved the freedom it allowed her the rest of the day. She could finish her spin class or boot camp early in the morning, get her evenings back, and know she got her work in.
“I’m feeling a lot better after the challenge,” Brandi said. “I was kind of was in a slump of feeling down; I’d gained weight; I felt bloated and ‘ugh,'” she said. “I wanted to get back to my go-getter self. This has definitely helped me do that.”
Portion control and not having junk or processed food were the primary factors in her new outlook, she said. The food you eat definitely fuels your activity, and Brandi said she can feel that difference now.
“It’s hard – it can be hard to step in those doors and start something, but Nutrishop, after everything I’ve tried and done, is totally a family,” Brandi said. “They want you to have the life you want – they ask what your goals are, what will make you happy, and they help you get that.”
Toby Schindelbeck owns and operates Nutrishop Coeur d’Alene, along with his wife of 16 years, Lisa. Toby began his fitness journey in 1997, when he decided to get serious about losing fat. After putting together his own supplement, workout and meal program, he lost 40 pounds and 6 inches in his waist in only four months.
Toby became a personal trainer and started working at a local GNC in the fall of 1997. In March of 1998, Toby bought the Max Muscle Sports Nutrition store in Riverside, California. He became the youngest franchise owner in Max Muscle history at the age of 20, and was the No. 1 store out of 180 for the next 3 years straight.
After marrying Lisa in 2000, they opened a gym called Accelerated Results next to their flagship Max Muscle store, and over the next five years they opened four more Max Muscle locations in the Riverside area.
In 2006, tired of the traffic and crowds in Southern California, they sold their Riverside locations and moved north to Chico, California, where they opened a Nutrishop Sports Nutrition store in January of 2007. They built that store into the No. 1 Nutrishop out of 145 for the next three years. They opened a second Chico location in 2010, and sold both locations in 2013 to move to beautiful Coeur d’Alene. Their Coeur d’Alene Nutrishop is currently the No. 2 store out of over 230 locations.
Toby’s passion for helping others is why he loves what he does.
“My Oma (grandma) had Type 2 diabetes for most of her adult life, and complications from the disease eventually killed her. She had diabetic necropathy in her foot for eight years, glaucoma that required five laser eye surgeries, and eventually was put on dialysis. Her diabetic nutritionist told her she needed more potassium and fiber, so he recommended eating bananas and cereal! That would obviously cause a blood sugar spike, so his answer was ‘just take a couple extra IU’s of insulin.’ This just made her much worse.
“I was just getting into nutrition near the end of her life, and as I learned more about endocrinology, I knew that I could have helped her beat that disease, or at least improved her quality of life. Type 2 diabetes can be controlled, and I have helped many of my clients reduce or eliminate their need for diabetes medication through proper meal planning and supplementation.”
To him, fitness isn’t just about gaining muscle or losing fat; it is also about improving the quality of his clients’ lives.
“At a certain point, it becomes less about how you look and more about your quality of life and health. Being able to enjoy your kids and grandkids, being active and enjoying everything God has blessed us with. If I can help someone reduce the amount of medication they are on, have more energy to spend with their family, and generally improve the quality of my clients’ lives, then I am happy. I see my job as my ministry, and using the gifts that God gave me to help others.”
Toby has competed in three bodybuilding competitions, placing fourth in two contests and second in one (with the huge help of Lisa’s cooking!). He also holds the California state record for deadlift in the drug-tested WABDL powerlifting league, with a deadlift of 602.5 in the 242-pound weight class.
Toby has also held numerous personal training and nutrition certifications, including as an International Sports Sciences Association personal trainer, Dave Palumbo’s S.M.A.R.T. certified trainer/nutritionist, and currently holds an International Fitness Association Sports Nutritionist Certification.
When he isn’t working at the shop, Toby loves to enjoy North Idaho’s beauty from the bow of his fishing boat. He also loves to hike Tubbs Hill and take long walks with Lisa and their two pups, Fiona and Ellie.
Lisa Schindelbeck, co-owner of Nutrishop CDA, lives in Coeur d’ Alene, Idaho and considers herself blessed and privileged to get to help her community in the very thing she is so passionate about, health and nutrition. With her Bachelor of Science degree from the University of California at Riverside, she went to work with McNeil Pharmeceutical, a Johnson and Johnson Company, as one of their youngest representatives in the field. In working with doctors, nurses and the healthcare industry, she realized that helping people become the healthiest versions of themselves is what truly inspired her. But with the handcuffs of western medicine and pharmaceuticals, she would have to widen her knowledge of health, supplements and nutrition to truly help people.
She set her sights on the Natural Health care industry and became a sales representative for a local supplement distributor in Southern California and began working with Toby Schindelbeck at Max Muscle Riverside, Ca., a sports nutrition store. She attained her supplement certification and became a certified personal trainer with the National Academy of Sports Medicine. In addition to working at Max Muscle, Lisa and Toby created and opened a private gym and training studio, Accelerated Results, where she helped educate so many members of her community about their health, nutrition, supplements and exercise. Her clients’ transformations were phenomenal, and her vision of helping people harness the tools to change their lives for the better had become a reality!
Lisa and Toby went on to open four Max Muscle stores in Riverside, Ca. She began her own Nutrition counseling company, Total Body Nutrition in 2004, where she focused on supplements and nutrition with her clients. She then created her own line of goal oriented meals, called Fit Meals, hired a chef and in a professional kitchen used whole foods to create custom meals with the goal of increasing lean muscle mass and decreasing body fat simultaneously. Fit Meals were a wholesome success and were sold in all four stores as well as the local spa. But Lisa and Toby had a deep desire to leave the chaos of Southern California. So they soon sold all four stores and Accelerated Results and headed for Northern California, looking forward to all of the beauty and space it had to offer.
Lisa and Toby moved to Paradise, Ca. and opened two Nutrishop sports nutrition and weight-loss superstores, in the nearby town of Chico. Nutrishop was always cutting edge and ahead of the sports nutrition market. The services and value that they offered to their clients were unparalleled! Lisa then began to dig deeper into the natural health industry, and completed her Applied Kinesiology courses through a well known naturopath. In learning more about her own physical struggles of digestive disease and hormone imbalances, she fought to heal herself and educate others with the similar needs. Lisa loved her friends, the community, the forest, rivers and parks Paradise and Chico had to offer but God was calling her and Toby north.
In 2013 Lisa and Toby headed to Coeur d ‘Alene, Idaho, where they fell in love with the lakes, the land and community. The construction started quickly to open the Northwest’s first Nutrishop and within two months, the doors were open! The CDA community had a massive need for intelligent, goal oriented supplement and nutrition design to come together for the everyday person. She and Toby wanted to make Nutrishop CDA a place where husbands, wives, friends, family members, athletes, competitors and every person in their community could come and be encouraged, get educated and have all of the support that he or she needed to be the healthiest versions of themselves!
Then in late 2013, Lisa was diagnosed with Lyme disease throughout her whole body and brain. After seeking the help of a Natural practitioner and diving into more research about the body, supplements and nutrition than she ever could have imagined, she began to heal.
“The gift of surviving your own fight for health is that you can use your new knowledge, experience and compassion to help others in theirs. What we do here is personal. We learn so much about our clients, their journeys and goals. It’s an awesome experience!”
Lisa loves the personal relationships that this type of business cultivates! “Let what you love be what you do” is what I get to do on a daily basis. “Toby and I work very hard, but we both get to do what we love, and we are so blessed for it!”
I have worked at Nutrishop for almost a year now. In high school I doubled on sciences almost every year and am currently studying towards a dietetics degree.
I first came into Nutrishop as a client and was baffled by the amount of knowledge that the employees had. Also due to my background in science I was able to discern whether the information was true or not. (It was!) Since Nutrishop is based on nutrition and not just supplements it seemed like a good fit for me.
We are very family oriented! Even though it is important to maintain a certain level of business attitude in the workplace, we are all good friends and love each other like family! Everyone that works for Nutrishop also has a heart to serve and that is what we want to show clients when we come in! We always just look to serve everyone as best as we can!
I like spending time with family and with my super supportive boyfriend. We do a lot of community service together and spend a lot of time together as a family! I am very blessed to be where I am at now.
My favorite thing to do in CDA is walking the boardwalk and the beach. I like being active (with BCAA’s in hand of course!) and spending as much time in the sun is always preferable!