Meet the Nutrishop Owners: Lisa Schindelbeck

unnamedLisa Schindelbeck, co-owner of Nutrishop CDA, lives in Coeur d’ Alene, Idaho and considers herself blessed and privileged to get to help her community in the very thing she is so passionate about, health and nutrition. With her Bachelor of Science degree from the University of California at Riverside, she went to work with McNeil Pharmeceutical, a Johnson and Johnson Company, as one of their youngest representatives in the field. In working with doctors, nurses and the healthcare industry, she realized that helping people become the healthiest versions of themselves is what truly inspired her. But with the handcuffs of western medicine and pharmaceuticals, she would have to widen her knowledge of health, supplements and nutrition to truly help people.

She set her sights on the Natural Health care industry and became a sales representative for a local supplement distributor in Southern California and began working with Toby Schindelbeck at Max Muscle Riverside, Ca., a sports nutrition store. She attained her supplement certification and became a certified personal trainer with the National Academy of Sports Medicine. In addition to working at Max Muscle, Lisa and Toby created and opened a private gym and training studio, Accelerated Results, where she helped educate so many members of her community about their health, nutrition, supplements and exercise. Her clients’ transformations were phenomenal, and her vision of helping people harness the tools to change their lives for the better had become a reality!

Lisa and Toby went on to open four Max Muscle stores in Riverside, Ca. She began her own Nutrition counseling company, Total Body Nutrition in 2004, where she focused on supplements and nutrition with her clients. She then created her own line of goal oriented meals, called Fit Meals, hired a chef and in a professional kitchen used whole foods to create custom meals with the goal of increasing lean muscle mass and decreasing body fat simultaneously. Fit Meals were a wholesome success and were sold in all four stores as well as the local spa. But Lisa and Toby had a deep desire to leave the chaos of Southern California. So they soon sold all four stores and Accelerated Results and headed for Northern California, looking forward to all of the beauty and space it had to offer.

Lisa and Toby moved to Paradise, Ca. and opened two Nutrishop sports nutrition and weight-loss superstores, in the nearby town of Chico. Nutrishop was always cutting edge and ahead of the sports nutrition market. The services and value that they offered to their clients were unparalleled! Lisa then began to dig deeper into the natural health industry, and completed her Applied Kinesiology courses through a well known naturopath. In learning more about her own physical struggles of digestive disease and hormone imbalances, she fought to heal herself and educate others with the similar needs. Lisa loved her friends, the community, the forest, rivers and parks Paradise and Chico had to offer but God was calling her and Toby north.

In 2013 Lisa and Toby headed to Coeur d ‘Alene, Idaho, where they fell in love with the lakes, the land and community. The construction started quickly to open the Northwest’s first Nutrishop and within two months, the doors were open! The CDA community had a massive need for intelligent, goal oriented supplement and nutrition design to come together for the everyday person. She and Toby wanted to make Nutrishop CDA a place where husbands, wives, friends, family members, athletes, competitors and every person in their community could come and be encouraged, get educated and have all of the support that he or she needed to be the healthiest versions of themselves!

Then in late 2013, Lisa was diagnosed with Lyme disease throughout her whole body and brain. After seeking the help of a Natural practitioner and diving into more research about the body, supplements and nutrition than she ever could have imagined, she began to heal.

“The gift of surviving your own fight for health is that you can use your new knowledge, experience and compassion to help others in theirs. What we do here is personal. We learn so much about our clients, their journeys and goals. It’s an awesome experience!”

Lisa loves the personal relationships that this type of business cultivates! “Let what you love be what you do” is what I get to do on a daily basis. “Toby and I work very hard, but we both get to do what we love, and we are so blessed for it!”

Meet the Nutrishop Staff: Alyssa Campbell

unnamedI have worked at Nutrishop for almost a year now. In high school I doubled on sciences almost every year and am currently studying towards a dietetics degree.

I first came into Nutrishop as a client and was baffled by the amount of knowledge that the employees had. Also due to my background in science I was able to discern whether the information was true or not. (It was!) Since Nutrishop is based on nutrition and not just supplements it seemed like a good fit for me.

We are very family oriented! Even though it is important to maintain a certain level of business attitude in the workplace, we are all good friends and love each other like family! Everyone that works for Nutrishop also has a heart to serve and that is what we want to show clients when we come in! We always just look to serve everyone as best as we can!

I like spending time with family and with my super supportive boyfriend. We do a lot of community service together and spend a lot of time together as a family! I am very blessed to be where I am at now.

My favorite thing to do in CDA is walking the boardwalk and the beach. I like being active (with BCAA’s in hand of course!) and spending as much time in the sun is always preferable!

Meet the Nutrishop Staff: DJ Bradway

unnamedMeet DJ! DJ is a Certified sports nutritionist, who has held an interest in bodybuilding and weight training for 15 years.

I wanted to work at Nutrishop because Nutrishop, and more specifically Toby, helped me change my life around. I came in June 1st 2015 and I was 318 lbs. Toby went over a meal plan and some supplements to help me turn my life around. In one year I lost over 102 lbs of fat and embarked on a whole new path in my life.

When I found out Nutrishop was hiring I wanted to help others turn their life around like Toby did for me. I want to see our community make a positive and healthy shift, for each person that looks different – no one person fits into the same mold, but most everyone wants to live a happier healthier life and I want to help them achieve their health and fitness goals.

Outside of work I love working out and weight training. When the weather is nice I love going camping with my family and hiking in the mountains. I have been a competitive shooter for 17 years, have trained in martial arts for 12 years, and played paintball for 18 years.

My favorite thing to do in CDA is go to the beach and swim, BBQ, and enjoy this beautiful country and state we live in.

We have an excellent work environment, the whole Nutrishop team is like a family. I look forward to coming to work every day. I look forward to figuring out how to help each individual and trouble shoot to figure out the right product and the right plan for them.

Meet the Nutrishop Staff: Darby Perry

unnamedTime for an introductory Q&A with our own Darby Perry!

Q: What experience do you have in the health and fitness field?

I took 3 years of sports medicine in high school, and that’s where my love for fitness started. After high school I worked for an online supplement retailer, and learned how to counsel customers with nutrition and fitness. I am currently in school pursuing a degree in the health care field.

Q: What made you interested in working at Nutrishop?

I participated in a challenge with my mom this January. Toby, Lisa, Carly and DJ were so helpful and positive – it’s contagious. I love the products we have at Nutrishop and how well they’ve worked for me in my own life, and I want to share how amazing the products are with everyone. When I was still a customer I remember thinking that everyone seemed so passionate about their job and helping others reach their goals, so I jumped at the chance when I saw they were hiring.

Q: What do you like most about working with Nutrishop staff and clients?

I love coming to my job every day. I’m excited to help our clients reach their goals – it’s so inspiring to see that you can really make a difference. I really enjoy working along my coworkers. They have so much knowledge and passion!

Q: What is your favorite thing to do or place in CDA?

My favorite thing to do in CDA is hiking Tubbs Hill. The view is gorgeous! Being out on the lake in the summer is pretty amazing too.

Q: What interests do you have outside of work?

I’m a college student so I don’t have a ton of free time. However, I love working out when I can find time. Finess and health are very important to me, and I love spending time with my family.

Meet the Nutrishop Staff: Carly Williams

IMG_7923Carly Williams, our Business Promotions Manager, is originally from Spokane, Wa and has been an active member in the Coeur d’Alene community since 2011. With a diverse background she offers insight in the dynamic environment that we have the privilege of providing. In addition to studying Business at Gonzaga University and Visual Communications at ITT Technical Institute, she is a “lifetime learner.”

She has a background in holistic health and sports nutrition, and has provided nutritional and supplement consulting since 2008, being a Marketing Director and Wellness Advocate for a International Wellness Co-op. Through personal research due to her own digestive intolerances and environmental allergies, she has studied and applied different methods to fitness and nutrition to maximize one’s vitality.

Since 2014, she spent nearly three years care taking for a disabled Army Veteran helping him lose weight, get out of a wheel chair bound future, nearly eliminate the effects of PTSD and TBI and get off harmful and synthetic medications through proper nutrition and positive lifestyle changes. Consequently, this later lead to helping many other Veterans, at varying degrees of disability, in the surrounding areas in their road to recovery. Through meal planning, life coaching, and connecting with local non-profits she was able to make a lasting and measurable impact on many lives in restoring health and mental/physical wellness.

She looks at being part of the Nutrishop team as a great privilege to helping her community in a REAL and tangible way. The honor to be able to build rapport, gain trust, ask the right questions, make an educated and thorough health game plan, and give valuable insight is a “win-win”. By providing teaching both one on one and in class settings at local business and organizations, she loves the ability to provide accountability, share resources and to be able to instill lasting positive lifestyle changes and healthy habits to the people of Coeur d’ Alene and the surrounding areas.

Carly uses her knowledge and applies it to her own active lifestyle. Outside of the store, she enjoys all types of recreation and interests. Among the top are snowboarding, drag racing, soccer, kayaking, lifting weights, cooking, shooting, camping, hiking, photography, and more.

With so much to do in the surrounding area, its difficult to say which activity is her favorite in Coeur d’Alene. But, one of her favorite places to be is on the lake in a kayak or boat at sunset.

Our Transformation Challenge Men’s Winner: Luke Dingman

IMG_0698Our men’s winner of our New Year’s Transformation Challenge is Luke Dingman! He lost 23.5lbs of fat and gained 1.3lbs of muscle.

“I’ve been wanting to get into shape for awhile. I planned a through-hike of the Wonderland Trail, and I don’t want to die when I do it.”

When Luke started, he set a goal to lose his pack weight – about 45 pounds – and that’s when his wife Emily told him about Nutrishop’s challenge. (Emily went on to tie for 9th place in the women’s category!)

“We went in and talked to DJ, and he’s awesome. He hooked us up with all the supplements and got us on the right foot. We followed the diet plan and it really worked out for me,” Luke said.

“I’m a horrible eater, but that’s changed. This is a new beginning for me. The first week I lost a ton of weight and after that it was steady all the way through.”

With Emily pushing him and vice versa, Luke was able to maintain consistent gains throughout the course of the challenge. It wasn’t without its trying moments – mostly in the form of temptation – but Luke resisted.

“We were both holding each other accountable. We’d both get home from the gym, look at each other and want to eat a piece of candy,” Luke said with a laugh. “There might’ve been a couple arguments here and there just because we were hungry, but really it was just a chance for us to support each other. We’d say, ‘We can do this, we don’t need McDonald’s or junk food.’ We really helped each other make smart choices and leaned on each other.”

Now that Luke has had such great success, he’s not going to slow down any time soon.

“It’s a life change for me, and I’m still trying to learn. I learn by doing, and I’m learning to become a better cook, learning how the body processes fuel,” Luke said. “It’s a huge thing – learning about macros and how the body works, it’s awesome. I can’t get enough of it and I still have a ton to learn.”

On top of the aesthetic and physical changes, Luke said he’s feeling better, “hands-down,” than he has in years. He has more energy and self-confidence, and he is in no rush to give it up.

“I don’t ever want to go back. I feel good,” he said. “I’m seeing results and it transfers to my family life. If I’m happy, the people around me are happy. That’s a great feeling.”

Our Transformation Challenge Women’s Winner: Lori Perry

IMG_0702Our women’s winner of our 6-Week New Year’s Challenge is Lori Perry! Lori lost 15 pounds of fat and gained 5.2 pounds of muscle, making a tremendous 6-week turnaround!

“It’s night and day. I sleep so well. I’ve had so much energy and I feel like myself again,” said Lori, who went from a vicious cycle of working 11-hour days – mostly out of her car – and eating fast food to becoming our challenge champion. “I’m a bubbly, energetic person and I really think I was borderline depressed because of the diet I was on. I had no energy. Making these fixes to your diet changes your outlook – everything goes in a positive direction and it feels awesome.”

In December, Lori was at what she called “rock-bottom” – she was eating too much junk food, and her long work days had her feeling too exhausted to exercise. One day, she and her daughter saw our flier for our challenge, and her daughter encouraged her to join. That was the beginning of Lori’s transformation. She came in, met with DJ, and got the meal plan, supplements (BCAAs, protein and a thermogenic fat burner) and advice to guide her along her path.

“DJ was so helpful, and so excited about the challenge – I felt like it was contagious!” Lori said. “I really got motivated to do it and I really looked forward to seeing my progress every week. I never liked the scale; now I love it.”

In the beginning, Lori’s progress was a bit slower – but she realized that her weight gain was actually a good thing, because she was putting on muscle, and also made the adjustment to a stimulant-free fat burner since she did her exercise in the afternoons. Her sleep improved vastly, and so did her results. Those fixes, paired with the support of her Nutrishop friends at the shop, had her on her way.

Lori had always gotten a decent amount of activity in, but nothing that she would consider real exercise. Once she started treated food as fuel, she found she had the energy to work in cardio and resistance training. Getting back to basics was a big step for Lori: more vegetables, better protein sources and a lot less junk food.

“They’re so motivating. They’re genuinely excited for everyone in there,” Lori said. “They’re so supportive. They never made me feel like any question was silly. They really helped me get back on schedule in my own life.”


Now that Lori’s established a routine, she can’t believe she did anything else before. She’s found that her meal prepping for the week makes things even easier than the drive-thru – and that’s not to mention it’s a whole lot healthier. Now she’s trying to get friends to join her so they can experience the same results.

“If I can do it, you can do it. It’s not rocket science,” she said. “You just need a little help getting started sometimes. I got mine from Nutrishop, and it’s been amazing.”